Luke’s YouTube metamorphosis began 18 months ago. After quitting a dead-end job as a taxi dispatcher, she began selling makeup on eBay from home. “Instead of picturing the actual products I was selling," she says, "I would use it on meself, and take a photo so people could see what it looks like outside of the pot.” Eventually, the emails started flowing. “’How have you done that?’,” people would ask her. “’Could you tell us what goes best with blue eyes? Brown eyes…’ It got to the point where I was typing replies more than I was listing products.” That’s when she decided to post videos online demonstrating possible applications of the products she was selling. (...) Luke now writes a makeup column for The Guardian and is developing a book. Vanity Fair, Março 09
publicado por vague às 12.3.09